5 Creative Ways to Use Mobile Marketing Coupons

Posted by Tom Melton on August 12, 2011 in Mobile Marketing with No Comments Yet

5 Creative Ways to Use Mobile Marketing Coupons

Studies show that the redemption rate of mobile coupons is up to ten times higher than the redemption rate of paper coupons. That means that, if you are a business looking for a fresh and effective way to market, mobile coupons are the way to go. When you launch a mobile coupon campaign, be ready that these aren’t your grandma’s coupons. Mobile couponing opens up a whole new world of exciting, creative possibilities. Here are five creative ways you can use mobile marketing coupons:

Market your mobile coupons using smart phone apps. Nearly thirty percent of all American cell phone users own and use a smart phone, and that number is growing steadily by the day, with an estimated twenty percent increase by the end of 2011! Reach these techno-savvy customers by marketing via smart phone applications like GeoQpons, Foursquare and ValPak Mobile Coupons, just to name a few.

Place your coupon in a mobile banner ad. Mobile banner ads are full-color, graphic ads that adorn mobile phone web site screens. Make your ad vibrant and catchy, using as few words as possible (remember, you’re dealing with a tiny screen) to get your message across, and don’t forget the value of the word, “FREE!”

Include a QR code in your coupon. QR (Quick Response) codes are similar to bar codes in purpose, only they are different in appearance and give a broader user experience. Many of today’s cellular phones come equipped with QR code readers and/or cameras that can scan QR codes and link the coupon holder to whatever web-based information the coupon maker wants to offer.

Cross-advertise your mobile coupon marketing campaign. Display signs in your store, office or on your website that direct your customers to ask about your mobile coupons and put their contact information on the mobile marketing mailing list. This is a great way to get existing customers on board with your mobile marketing strategy, and to attract new customers to grow your mobile marketing contacts list.

Start a mobile coupon club. Begin by offering a great deal via mobile coupon, inciting established customers to join the club for members-only coupon specials. Advertise your coupon club in your place of business and on your website, and also through mass emails and text messages. Offer rewards to those who refer others to the club and watch your business buzz grow.

The statistics don’t lie. Mobile marketing is an absolute must if you want to get or keep your business on the fast track to success in today’s consumer market, and mobile coupons are a great way to do that. Get on board with mobile couponing by calling us, Local SEO Ranking Services. Our specialty is in creative mobile coupon campaigning.

Call us at (616) 824-0121 or by e-mail at tom.localseorankingservices@gmail.com or tom@localseoranking.net

Mobile Marketing Coupons for Your Business, Learn How to Use Them

Posted by Tom Melton on August 11, 2011 in Mobile Marketing with No Comments Yet

Mobile Marketing Coupons for Your Business, Learn How to Use Them

If you are looking for fresh ways to market your business, consider mobile marketing coupons. Mobile coupons are text message coupons that work just like paper coupons, only without the paper. That means you can skip out of the layout and printing aspects of your marketing campaign and focus on what really matters: what you want to say. It also means that your customers will be much less likely to forget to bring their coupons with them because, let’s face it, these days it’s practically sacrilege to leave the house sans cell phone. Follow these tips to learn how to use mobile marketing coupons for your business:

Find a reputable Short Message Service (SMS) marketing software distributor. An online search for text SMS marketing or mobile advertising software will return a plethora of companies that specialize in helping you, the business, set up and carry out your own text marketing campaigns. Working with SMS marketing software is relatively inexpensive, so shop around and find a provider with great customer service and a variety of user-friendly tools.
Decide what type of mobile coupon you want to use. Your options include flat-rate discounts (cents off or dollars off), percentage discounts, free offers, buy one get one free offers, multiple purchase discounts, sweepstakes entry, and rebate, among others. Use your imagination and consider your target market when preparing your mobile coupon marketing campaign.

Promote your mobile coupon at your store. Whether you run a chain of retail stores, conduct business from an office site, or use a web-based sales approach, advertising your mobile coupon deal wherever your customers are likely to see it is a great way to increase the buzz about your product or service and grow your customer mailing (texting) list. For example, if you greet customers at your shop’s door with a sign saying, “Redeem your mobile coupon here for 25% off!” they are likely to ask about how they can get that coupon, and just as likely to give their contact information to you to get it.

Send mobile marketing coupons to your customers regularly. Just as with any marketing venture, keeping your name fresh and relevant in customers’ minds is how you keep them talking about you and coming back for more.

Statistics show response rates for text marketing campaigns consistently outperform any other type of marketing media, proving that technology is the way of the present and the wave of the future. The best way for your business to keep up is to market through technological avenues, and using mobile marketing coupons is a great way to do just that.

Call us at (616) 824-0121 or by e-mail at tom.localseorankingservices@gmail.com or tom@localseoranking.net

Why Mobile Marketing Coupons are So Popular

Posted by Tom Melton on August 10, 2011 in Mobile Marketing with No Comments Yet

Why Mobile Marketing Coupons are So Popular

Mobile marketing coupons are paperless coupons sent through technological means. Statistics show that mobile coupon campaigns receive a much higher response rate than any other marketing method, sometimes yielding up to a seventy percent return! For that reason, more and more businesses today are starting to use mobile coupons to earn customer loyalty, expand their customer base and increase the efficiency of their marketing portfolios. You are wondering why and how mobile marketing coupons became so popular. Here are some good reasons:

Mobile marketing agencies are widespread and relatively inexpensive to work with. A quick online search will return companies that specialize in software to help you plan, design and carry out your mobile coupon campaign. User-friendly interfaces and accessible customer service departments make working with mobile marketing companies a breeze.

There is no need to deal with paper. This works for both the business and the customer. As a business, you can forgo the process of designing your coupon layout for print and you can save on the costs of coupon production. Moreover, going paperless is a step in the right direction toward becoming a green business. On the customer’s end, there is no paper coupon to clip and store and possibly forget to bring on the next shopping trip.

Marketing through technology brings your business up to speed with today’s fast-paced, technology-centered consumer market. These days, a majority of people have swapped out their home phones in favor of cell phones, which are now so advanced as to offer full computer and internet functions at the tap of a touch-screen. Never before has it been easier to reach people at a global level and at near lightning speed.

Mobile couponing enables quick turn-around times. There is no print campaign that can offer faster conversion from coupon to customer than mobile couponing. It is not unusual to send out a mass promotion message and see customers redeeming their coupons within the hour.

You have options when it comes to delivering mobile marketing coupons. You may opt to send your mobile coupons via text message, email or multimedia graphics. Just create your campaign, choose your technology and click send.

When it comes to reaching customers quickly, efficiently and conveniently, there is no method that compares to mobile marketing. Using mobile marketing coupons is a great way to grow your business, your customer base and your marketing return rate. If you have an interest in making mobile coupon marketing work for you, contact Local SEO Ranking Services. We specialize in creating effective mobile coupon campaigns.

Call us at (616) 824-0121 or by e-mail at tom.localseorankingservices@gmail.com or tom@localseoranking.net

5 Reasons Why Text Marketing is Better than Other Marketing

Posted by Tom Melton on August 9, 2011 in Text Marketing with No Comments Yet

5 Reasons Why Text Marketing is Better than Other Marketing

SMS (short message service) marketing, or text marketing, is quickly becoming one of the most sought after forms of business marketing today. Text message marketing gained initial popularity in 2008, when President Obama’s public relations committee used it to announce the vice-presidential candidate. Since then, everything from sports teams to grocery stores have opted to jump on the SMS bandwagon. So, why all of this interest in text messaging? Here are five good reasons why text marketing is better than other marketing:

Text marketing is fast. The time it takes to carry out the phases of a text message marketing campaign is dramatically lower than other marketing methods. Businesses may conceive, design, plan and launch a mass text message in less than one day, enabling conveyance of real-time information when it is necessary. This gives businesses who use text marketing an edge when competing in the market, being the first to offer a new, high-demand product or service. Additionally, it’s not unusual to see customer response within an hour of sending a text marketing message.
Customers opt in to receive your texts. That means you are only marketing to people who have expressed an interest in seeing what you have to offer. Subscribers to your texts either already like your product or service, or want to know more about it, so when you invest in a text message marketing campaign, you are only paying to market to people who are most likely to give you their business and spread the word.
Text marketing is accessible. You do not have to hire a marketing guru or a computer programmer to get your business’s text marketing campaign up and running. Creating and launching a text marketing campaign is relatively inexpensive and fairly simple to do. Just choose a mobile marketing company that specializes in providing software to businesses that have an interest in using text marketing, pay a small monthly fee to use their service, and manage your text marketing campaign from the software’s user-friendly interface.
The statistics work in your favor. Studies show that there is an open rate of ninety-seven percent of all text messages. Eighty-three percent of those messages, within one hour are read. On top of that, text message marketing incites a higher response rate than any other marketing method available today, sometimes bringing in returns as high as seventy percent!
Using text message marketing to promote your business puts you at the forefront of modernity. If you want your business to thrive, you must keep up. The best way to reach people in today’s fast-paced, technology-driven consumer market is through their technological devices. Moreover, “going green” is a huge trend in business and opting for paperless advertising is a step towards having an eco-conscious organization.

When it comes to convenience, cost-effectiveness, ease of use, rate of return and reputation, nothing beats text message marketing. If you want to see what text marketing can do for your business, contact Local SEO Ranking Services, where your success is our business and mobile marketing is our specialty.

Call us at (616) 824-0121 or by e-mail at tom.localseorankingservices@gmail.com or tom@localseoranking.net

Main Features and Benefits of Using Mobile Marketing

Posted by Tom Melton on August 8, 2011 in Mobile Marketing with No Comments Yet

Main Features and Benefits of Using Mobile Marketing

Mobile marketing is a fast, effective, inexpensive and cutting-edge marketing strategy, offering businesses a plethora of new ways to reach customers through the one thing they never leave home without: their technology. Whether your marketing campaign centers around a promoting a special deal, advertising a new product or service, informing customers of a business upgrade, or recruiting new members, there is no more effective way to reach the masses and incite a response than to carry out mobile marketing methods. If you are a business that is new to mobile marketing, you owe it to yourself to learn more. Here are the main features and benefits of using mobile marketing:

Features of Mobile Marketing:

Mobile marketing campaigns easy to plan and execute, regardless of your technical experience (or lack thereof). There is a bounty of advertising agencies that specialize in mobile marketing services to help you, the business, get on the right track, and that offer user-friendly software and great technical support.
Launching a mobile marketing campaign can be done very quickly, in as little as twenty-four hours.
Mobile marketing software tracks your deliveries, responses and conversion rates, so that you know just how effective your ads are.
You are able to market directly to your target audience through mobile marketing software interfaces designed to let you pick who you send your ads to.
Subscribers control whether they receive your marketing ads. Therefore, your audience is willing and interested, as opposed to captive.

Benefits of Mobile Marketing:

You are able to create marketing campaigns on short notice and get them out to customers very quickly. In turn, you see quicker turnaround times and coupon-to-customer conversion rates.
Mobile marketing puts you in consistent and direct contact with customers, enabling you to establish long-term relationships with them.
Mobile marketing ads can be saved and forwarded by customers who receive them, meaning you are able to reach a broader audience with no extra time, cost or effort on your part.

Statistics show that mobile marketing campaigns can offer ten percent greater returns than any other form of marketing. That, alone, is worth looking into. Add the convenient features and the precedent-setting benefits and you have a marketing method that can’t be ignored. Find out more about mobile marketing and what it can do for you by calling us, Local SEO Ranking Services, for a free consultation. At Local SEO Ranking Services, we specialize in creating quality mobile marketing campaigns to help your business grow onward and upward.

Call us at (616) 824-0121 or by e-mail at tom.localseorankingservices@gmail.com or tom@localseoranking.net

Why Using Google AdWords is Better Than Yellow Pages

Posted by Tom Melton on July 28, 2011 in Google AdWords with No Comments Yet

Why Using Google AdWords is Better Than Yellow Pages

The Yellow Pages was a decades-old stand-by for people looking for businesses that cater to their specific product or service desire. And those ten-pound books also made great paper weights, step stools and bug-swatters. Unfortunately for the Yellow Pages, the age of technology ushered in a new customer prototype. These customers won’t settle for anything but the utmost in convenience, speed, and having a multitude options at the touch of a key. Virtual media has taken over, and the Yellow Pages are taking a back seat. When it comes to business advertising, there is a new sheriff in town: Google AdWords. And it’s here to stay. If you are wondering why or how your business would benefit from giving the Yellow Pages the boot and jumping on the AdWords campaign trail, read over this list of reasons for why using Google AdWords is better than the Yellow Pages:

Cost-effectiveness. Google AdWords is a fairly inexpensive marketing medium. Moreover, you only pay for your advertisement when someone clicks on it. With a Yellow Pages ad, you pay the same amount, no matter who sees it (or doesn’t see it).

You control your daily budget. Google AdWords allows you to set your daily budget and change it at will. The Yellow Pages charges a hefty fee, upfront and annually.

There is no extra charge for customizing your AdWords ads to different searches. There is no option for customization through the Yellow Pages, unless you want to pay full rates for each separate advertisement.

Google AdWords allows you to alter your ads as you see fit, and as often as you see fit. Don’t like the way your AdWords ad is performing? Simply go into your account and change your ad and/or who you target it to. When you place an ad in the Yellow Pages, that ad stays the same for the entire year.

These days, most people search online when they want to find a product or service provider. Yellow Pages use is slowly phasing out in favor of the technological front.

As you can see, it just doesn’t make sense for your business to spend money on a Yellow Pages ad when a Google AdWords ad is all-around more cost-effective and successful at putting your message in front of more potential customers. In today’s fast-paced consumer market, the only way your business will keep up is to step up to the Internet marketing plate. Google AdWords is the best way to do that. Contact us, Local SEO Ranking Services, to help you get started on your Internet marketing venture. Google AdWords campaigns are our specialty, and your success is our top priority.

Call us at (616) 824-0121 or by e-mail at tom.localseorankingservices@gmail.com or tom@localseoranking.net

Google Adwords Campaign – 3 Tips to Running a Profitable One

Posted by Tom Melton on July 27, 2011 in Google AdWords with 4 Comments

Google Adwords Campaign – 3 Tips to Running a Profitable One

So, you’ve decided to invest in an advertising campaign with Google AdWords. Congratulations! You have entered the exciting, and relatively new, world of Internet marketing through the web’s largest search engine. When you place an ad through Google AdWords, you are optimizing your business exposure exponentially when compared to other marketing methods like direct mail. As a matter of fact, Google AdWords can reach up to eighty-six percent of all Internet users! No flyer or television commercial can offer that. Now that you’ve decided to swing those statistics in your favor, you need to execute your campaign. Make the most out of your AdWords marketing by following these three tips to running a profitable AdWords campaign.

Set some clearly identified goals. If you want to increase your click rate, focus on adding appropriate keywords, and more of them, and add specific target group designations. AdWords offers its users free tools to help you choose the best keywords possible. If you are more interested in improving your Return on Investment (ROI), make sure you have the best placements possible for your ads, then turn your attention to your website. Your landing page is what will either convert clickers to customers, or turn them away, so you need to make sure those who click on your AdWords ad aren’t put off or disappointed when they reach your website.
Organize and manage your AdWords account in a way that ensures maximum productivity. Create separate campaigns for each product or service you want to advertise, rather than lumping them all together. This will enable you to more specifically target your ads. Avoid using duplicate keywords across the ads, as Google only displays one ad per customer at a time.
Create strong, effective ads. Spread your keywords throughout the text in a way that reads as natural to the reader. Keep your message simple and straight-forward; Choose a few things that you feel make your offering stand out above comparable and focus on those. Include a strong call to action that will incite readers to an immediate response. Be specific about what they should do to go ahead when they reach your landing page. Experiment with the wording and placement of your ads until you get it right.

With a Google AdWords marketing campaign, optimization of your ad does not have to equate to increased cost, but it does mean that you will have to invest your time, consideration and effort toward creating and implementing your ideal ad campaign. Fortunately, with Google AdWords, you control the experience. Guarantee your campaign’s effectiveness by following these tips, and by enlisting the help of professionals like us, Local SEO Ranking Services, where your success is our business.

Call us at (616) 824-0121 or by e-mail at tom.localseorankingservices@gmail.com or tom@localseoranking.net

How Google AdWords Generates Traffic to Your Business

Posted by Tom Melton on July 26, 2011 in Google AdWords with No Comments Yet

How Google AdWords Generates Traffic to Your Business

Google AdWords is Google’s advertising system that allows you, the business, to place ads on Google’s search engine pages and, if you choose, on the Google Display Network. This means that the ads you place on Google may be viewed by as much as eighty-six percent of all Internet surfers! Those are some statistics that can’t be argued with. Moreover, AdWords is inexpensive, easy to set up, and its pay-per-click (PPC) advertising structure allows you the freedom of setting and changing your marketing budget and approach as needed. It’s no doubt that marketing through Google AdWords is efficient and cost-effective, but what is it about Google AdWords that makes it such a successful marketing tool? This is how Google AdWords generates traffic to your business:

The keywords feature of Google AdWords allows for direct targeting of your intended market. When you create an ad on AdWords, you will be asked to choose keywords to associate with your ad. This means that your ad will show on the Google search results page when Internet users run a search using your keywords. Therefore, you are able to reach the people who are looking for your product or service, upping the likelihood of them clicking on your ad.

Choosing to place your ads on the Google Display Network exposes your business advertisement to Gmail users, Google Groups members, Google Product Search users, people viewing web pages of a number of corporate entities, including Virgin Media and Amazon.com, and visitors to over one million smaller websites. That is a lot of exposure.

Google AdWords offers its users free traffic tools to help you, the business, develop effective ads, choose the ideal keywords, and find the best ways of targeting your specific market sector.

The reports feature of AdWords lets you know, on a real-time basis, how well your ad is performing, and when you place an ad with Google AdWords, you have the option of altering your ad, pay-per-click (PPC) budget, and market targeting routes as you see fit to increase the effectiveness of your ad.

There is no other way to reach as many people on the world-wide web than to place an advertisement with Google AdWords, and no other marketing media allows you to pinpoint your consumer market and target your ads to prospective customers the way Google AdWords does. If you are ready to take your business marketing to the next level, contact us, Local SEO Ranking Services. Creating and implementing an effective AdWords campaign for you, the business, is our specialty.

Call us at (616) 824-0121 or by e-mail at tom.localseorankingservices@gmail.com or tom@localseoranking.net

How to Set Up a Google AdWords Account

Posted by Tom Melton on July 25, 2011 in Google AdWords with No Comments Yet

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How to Set Up a Google AdWords Account

Google AdWords is a cost-effective advertising system that allows you to reach up to eighty-six percent of the online community. Your business can make great leaps in establishing a strong online presence by learning the ropes of AdWords and, fortunately, Google has made the process simple and straight-forward. If you have an interest in advertising via Google AdWords, follow these tips for how to set up a Google AdWords account:

Sign up for a Google AdWords account. Go to the AdWords homepage and click on “Start now.” You will get a prompt to choose a username and password for your account. You may then link to your existing Google account to sign in, or you may create a Google account if you don’t already have one. You do not have to have a Google account when signing in, but you must be able to associate your account with an already existing email address.

Create an AdWords advertisement. Sign into to Google AdWords and click on the “start campaign” button. You will then be prompted through the four steps of creating an AdWords campaign:

Target Customers. Choose the language and locations you want to market to. You may choose from countries, regions or custom parameters as you want to define them.

Create Your Ad. This is where you write the text of your ad and choose your keywords. Make sure to choose keywords that are directly associated with your ad’s intention. If you need help deciding on which keywords or phrases to use, consult the AdWords Tips page.

Set Pricing. You must let AdWords know which currency you want to use for billing and payment. This is also where you set your daily budget (which AdWords will not exceed), and your maximum cost per click (CPC). AdWords offers some tools to help you decide, and lets you play around with the CPC figure to see how it affects your budget.

Sign into your Google AdWords account. If you completed these steps in order, you should already have an AdWords account and can go straight to the next step.

Provide the billing information you want AdWords to use. It is not required that you enter your billing information to set up an AdWords account, but your ad will not run until you have entered the necessary information. You have options to prepay or postpaid but, either way, Google AdWords will verify your payment method before running your ad.

Google AdWords is a great way to develop a broad customer base and to control your ad’s content and performance. If you decide to advertise on Google’s network via AdWords, you will find that the account set-up process is fast and easy. Contact us, Local SEO Ranking Services, where managing your next AdWords campaign is our specialty. We are reachable by phone, at (616)824-0121 or email: Local SEO Ranking Services.

Call us at (616) 824-0121 or by e-mail at tom.localseorankingservices@gmail.com or tom@localseoranking.net

What is Google AdWords?

Posted by Tom Melton on July 24, 2011 in Google AdWords with No Comments Yet

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What is Google AdWords?

Google AdWords is a service by Google that enables you to design and run advertisements on the Google search engine and on the Google Display Network. AdWords makes setting up a Google advertising campaign fast and easy, and only charges customers on a pay-per-click basis. Because of its effectiveness and ease of use, AdWords is so popular with customers that it is actually Google’s primary source of revenue. If you are a business looking for a fresh, cost-effective way to promote your product or service, Google AdWords is a great place to start. Here are some things about Google AdWords you should know:

Ads that you place with AdWords appear in either the “Sponsored Links” column to the right of Google Search results, or somewhere above the free search results section.

Keywords associated with your ad decide when your ad is displayed on Google Search, or you may opt to specify where your ads are placed on the Google Display Network. That means your ad is specifically targeted to Internet surfers who are searching for a product or service related to your business.

AdWords gives you the option of also displaying your ads in the Google Network, the largest online advertising network. Google Display Network includes Gmail, Google Maps, Google Groups, Google Product Search, and several large corporate entities like Virgin Media and Amazon.com. Google Display Network’s reported viewership of over eighty-five percent of all Internet users equals a lot of exposure for your business!

With Google AdWords, you have a variety of options when it comes to the look and format of your ad, from text to images to multimedia graphics.

The reporting feature of Google AdWords makes it possible for you to track your ad’s performance, enabling you to make changes as you go to increase your ad’s effectiveness.

There is no monthly fee for using Google AdWords. You are responsible for determining your own advertising budget and, besides a small one-time setup fee, you will set your daily budget and acceptable expenditure for clicks on your ad. You can also make changes to your budget at any time, putting you in full control of implementing your Google marketing campaign.

From choosing your keywords to calculating a budget, Google AdWords’ user-friendly interface includes detailed tutorials for every aspect of creating and running an AdWords campaign, and Google’s technical support team is there to help you along every step of the way, if you need it.

Today’s customer lives in a fast-paced world and is accustomed to having global access at their fingertips, via the Internet. If you are looking for a cost-effective way to market to a connected consumer market, look into Google AdWords. Contact us, Local SEO Ranking Services, for help with your next AdWords ad. We are reachable by phone (616)824-0121 or email: Local SEO Ranking Services.

Call us at (616) 824-0121 or by e-mail at tom.localseorankingservices@gmail.com or tom@localseoranking.net