5 Things Your Google Places Listing Should Include

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5 Things Your Google Places Listing Should Include

So you’ve done your research and decided that a Google Places listing is the next obvious step in modernizing your business’s marketing scheme.  Now it’s time to set up your Places page and optimize it so you can get the best results for your efforts.  There are some ways you can create a Places page for your business that will get noticed and that will yield customer return.  Your Google Places listing should include these five things:

Your business name, exactly as it is on your business license.  Do not attempt to add keywords, taglines, or URLs to your business name to get more hits, as Google is smart to this practice and will boot you off for it.  That means that if your business’s name is “Speedy Recovery,” you must list it as such, even if you know a title like “Speedy Document Recovery and Retrieval” might get more hits.

Your business’s location.  You must use a physical address.  Post office box listings will be removed by Google.  List the exact address, and not street intersections, and avoid including anything in the address lines that does not pertain to your address, such as keywords, URLs, or taglines.  If you have more than one place, create a Google Places listing for each site and not attempt to include more than one address in the listing.  If you are mobile and have a service area and not a business site, then use the address of the central office or business headquarters.

Contact information.  Provide a working telephone number for your business, where someone can be reached during business hours.  Additionally, include your company’s website and email address.

Business Categories.  Google will allow you to choose up to five categories for your business, but you must choose at least one.  Choose simple, general categories that will return the most hits.  Customized category names are less likely included in searches.

Compelling business description.  Take care in writing up your business’s description.  Include keywords, but only in a way that will flow naturally for readers.  Be sure to impart your business’s purpose, as well as what makes you stand out among others in your industry.  Upload photos and videos to support the business description.  Remember that the way you present your business on your Google Places page is what will either drive customers to your business or away from your business and to the competition.

Congratulations on making the smart decision to claim your Google Places page.  Now you need to make the most of it.  Contact us, Local SEO Ranking Services, where optimizing your Google listing is our specialty.

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