Mobile SEO Strategies – A Step Closer to Success

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Mobile SEO Strategies – A Step Closer to Success

We all know which are the normal SEO strategies: on-site optimisation: keywords and meta tags, headers, alt tags , and off site optimisation: link building, e-mail campaigns, blogging, bookmarking, social media. These are very important techniques that should be taken care of before thinking about online profit.

The “mobile world” is slightly different from the desktop one. We must realize that phones are not built like PC’s. Firstly, your users are accessing the web using a small keypad, using only one hand (and perhaps with a pointing device ), and oftentimes using a standard phone keypad with predictive text capabilities. Further, they may be doing this while they are walking or even jogging. This difference makes SEO, usability and ‘findability’ critical to your mobile marketing efforts.

The most important rules for a good mobile SEO are:

  1. Give users an elegant and user-friendly experience: this means little but condensed content which really helps them and gives them the piece of information searched.
  2.  Phones are not used like PC’s : we should be aware which keywords they’re searching for and give them what they want.
  3.  Get focused: each customer desires your attention, they don’t really care how your site looks on a PC.

To succeed, after following the 3 SEO rules, we should carry out the SEO strategies.

The most important strategies are:

  1. Content (web page) optimized for mobile.
  2. Fewer keywords but more focused on user needs and desires.
  3. Being connected in real-life (information about user’s location, shops. malls, hotels, point of interest). It’s very important to give good and accurate info because on mobile only 5 links will appear on 1’st page (on Google Mobile).
  4. Browser optimisation: it’s very important to be optimised for all mobile browsers, especially: Safari, Android WebKit, BlackBerry WebKit, Dolfin and Opera Mobile.
  5. Implementing site transcoding: site should be optimized for google mobile, AOL and windows live transcoding software.
  6. Including a mobile site-map: let google know that you are targeting a mobile audience, so it will index your webpage accordingly to different handsets .
  7. Including your site in mobile portals: WikiTude, UrbanSpoon, RedLaser and Shazam.
  8. Include your site in Google’s “Click to Call” ads in order for your business to be found in a local search.
  9. Create your own application (or maybe in collaboration with a software company) and promote it- applications are more used on mobile searches than mobile search engines.
  10. Practice code in XHTML to make sure that your content will work on a mobile phone. This gives you the best chance of top rendering across the highest number of mobile handsets and browsers.
  11. Link your traditional site to your mobile page. It is necessary that the link goes page-to-page in order to have the best SEO optimisation in search engines. Placing it in the upper left corner of the web page is the best choice because when traditional pages are displayed on mobile, usually the right side of the page is not displayed or cut off.

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