On and Off Page Search Engine Optimization Tips

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On and Off Page Search Engine Optimization Tips

Search Engine Optimization (SEO) is increasingly important these days, as more businesses struggle to secure the highest ranking possible on Internet search engine results.  Internet marketing is a fiercely competitive world, and if your business’s website is not optimized for maximum web exposure, it will, literally, fall behind the many websites that are.  If you want to land your webpage on the coveted first page of search engine results, there are some things you can do to improve your chances by optimizing the site itself (on page), and the off-site direct links (off page).  Follow these on and off page search engine optimization tips:

On page:

Create a unique, content-rich title for each page.  The title and its description are perhaps the most important part of your site when it comes to SEO.  Your title should contain your most important keyword phrase and the title description less than seventy words for greatest efficiency in the search engines.

Prioritize your heading keywords.  Use keywords in your headers in order of priority (H1 – H3).  Crawlers use header keywords to find important content.

Optimize your URLs.  Your site’s URLs should have targeted keywords, and each page of your site should have a short, static URL of its own.

Beware of overusing keywords.  Keyword density should only be between two and five percent.  If you load your content with unnecessary keywords, your site could be ranked lower by search engines, or kicked off altogether.

Off page:

Distribute articles to other sites.  Articles that you submit to outside sites for publication should have a link back to your site, and are a great and free way to optimize your site’s search engine presence.

Build an Internet presence outside of your site.  This involves creating pages on social networking sites and bookmarking sites to drive more traffic to your site.  Facebook, LinkedIn, YouTube, Digg, Delicious and StumbleUpon are good places to start.

Have your site listed on applicable directories.  Providing a back link on as many directories as possible is an important part of a link building campaign.

Post comments on blogs.  Commenting on blogs that somehow pertain to your business’s service or product is a great way to speak to online users who are specifically interested in your trade or industry.  Be sure to add quality comments and include a back link to your site.


As you can see, there are many things you can do to improve the efficacy of your site’s web presence.  If you want to get the most out our your website, contact Local SEO Ranking Services, where SEO is our specialty.

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