Leveraging Twitter for Your Local Business
Social media is one of the best ways to promote your local business. Twitter has been the backbone of many service and product providers, but only those who have used their accounts strategically. Simply opening a Twitter account and tweeting isn’t going to get you the results you’re looking for, so let’s see how leveraging your Twitter account can boost your local business conversion.
Use the Search-A-Lot Feature on Twitter
This feature can be quite advantageous for you if you use it properly. The advanced search on Twitter will allow you to refine your keywords to be location-specific. In the field that says, “Near this place,” you can insert your city name, along with the keywords you believe your prospects are searching. You’ll likely have to try out different keyword variations before you find the perfect ones. Once you have found keywords that dozens are people are tweeting about, you can save them.
Social Media is All About Networking
Of course, you want to focus your time networking with local influencers rather than just any ol’ person. You want to get to know other businesses being seen and heard by people in your city. One way to find out who these influencers are is to use TweetBinder’s free hashtag tracking report. The directions on this page https://www.tweetbinder.com/blog/twitter-influencers/ will help you find influencers.
Knowing Your Competition is Key
You can’t beat your competitors if you don’t know who they are. If you genuinely want to top your competitors, you have to know their prices, strategies, and customers. One way to get these details is to keep track of competition by using Twitter. You’ll see what they’re up to, so you can counter their actions promptly.
Let Your Customers Know You’re on Twitter
A lot of local businesses fail to let their customers know that they’re on Twitter. You can let them know by placing it on your receipts, posting up signs in your business, and putting it on your website and business cards. As word spreads, your customers will follow you, and their friends and family may follow you as well.
Write Content that is Fresh, Not Self-Promoting
A lot of local businesses use Twitter to advertise their articles and blog posts. Even if you are simply posting tweets, you should keep to a 70:30 ratio as a general rule of thumb. This means that 70 percent of your tweets should be to engage people, and the other 30 percent can be promotional. No one wants to see advertising all of the time, so keep that in mind when developing your social media strategy.
Choose a Memorable Username
The username you choose for your Twitter account should be compelling, not too long, and unique. Everything about Twitter is short and sweet, so keep that in mind. With a shorter username, people will be able to share your content without going over the max character limit set by Twitter. Also, you should keep your usernames consistent across all social media networks so that people can easily find and identify you. Also, in your profile, include a business description and a link to your Web site. The photo you choose should be a professional one or a business logo.
Tweet with Personality and a Strategy
Jumping into Twitter without a sound marketing strategy will have you jumping through hoops to get attention. All you have to do is engage with other users by jumping into conversations and tweeting things that people would be interested in commenting on or sharing. Your tweets should be authentic and have a personality to feel like a person rather than a brand.
Another formula you can use, other than the 70/30 rule, is to do 1/3 tweets, 1/3 replies or retweets, and 1/3 self-promotion or links. To learn when the best times are to tweet, you can use Followerwonk to see your followers’ most active times.
Follow Others, and They’ll Return the Favor
A great way to get more followers for your Twitter account is to follow others. You can use the advanced search feature to find people you know and individuals in specific fields. You don’t only have to follow influencers — after all, your customers are the ones you want to get attention from, so look for people in your area who are tweeting about your type of services and start to follow them, and they just might return the favor.
Monitor Your Account with a Twitter Management App
When your account starts to become active, you may need some help keeping an eye on things and ensuring that your consistency remains intact. With Twitter management apps, this is made easier. For instance, you can use Tweetdeck or Hootsuite, which allows you to segment your followers into categories like prospects, customers, VIPs, and influencers. Then you can have notifications set up for when people tweet specific keywords. If you don’t have time to jump on Twitter throughout the day or every day, you can schedule your tweets in advance as well.
Learn the Language of Twitter
You want to fit in with your followers, so try and learn the syntax and tone of the folks you engage. Listen to their tweets to get an idea of the type of language they use and use of Internet slang. Doing so will allow you to connect better with them when you post tweets. Understanding what hashtags are and the use of RT (retweet) is also essential.
Grow Your Local Business with Twitter
When you use Twitter the right way, it can help you to grow your local business gradually. Of course, this alone won’t do the trick, but be sure to include it in your overall marketing strategy. There are other social media accounts you can work into this method, giving you broader reach and higher chances of gaining loyal followers.