3 Ways Video Marketing Can Boost Your Sales

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3 Ways Video Marketing Can Boost Your Sales

Technology has become the leading advertising medium in today’s consumer market.  The advent of wireless Internet service and high-speed connections allows businesses to connect with consumers on a real-time basis.  Moreover, statistics show that most people now have daily access to the Internet, in some form or another.  Direct mail and print media marketing is falling by the wayside in favor of technology-based mass communication, and the latest trend to hit the ground running is video marketing.  Video marketing enables businesses to reach their website visitors on a more personable level.  It puts a face to the name, so to speak.  If you have an interest in bringing your business’s Internet marketing to the next level and edging out the competition, look into video marketing and what it can do for you.  Here are three ways in which video marketing can boost your sales:

Having videos on your site increases your search engine rankings.  As a matter of fact, video can increase Google rankings by as much as fifty percent!  This is an impressive number, and a very important factoid, considering search engine ranking is quickly becoming one of the most important aspects of effective web design.  After all, your website just isn’t working for you the way it should if people aren’t seeing it.

Video marketing enables you to speak directly to potential customers.  That means you get to decide what you want to say.  Rather than just leave it to your web’s text and graphics, you get to impart your business’s message in a way that you feel is relevant to what your customers are looking for.  Video marketing is your chance to show a new product, explain the philosophy behind your service, and/or simply greet customers on a personal level.

You can link your videos to social media sites in order to rapidly expand your customer base.  YouTube is now the second most used search engine in the world!  When you put your videos on your business’s YouTube page and link it back to your business’s website, you are literally adding millions of potential viewers to your site’s traffic.  Link your videos to Facebook and Twitter and the possibilities are endless.

As you can see, video marketing has staked its claim in the world of business Internet advertising.  In this fast-paced, technology-driven market, you simply cannot afford to get left in the dust.  Contact us, Local SEO Ranking Services, for your video marketing needs.  Our specialty is implementing effective video marketing that will boost your business’s sales.

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