Video Marketing Tips and Tricks

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Video Marketing Tips and Tricks

So, you’ve done your research and decided that your next step in effective Internet marketing is to go to video.  Good decision, considering video marketing has been shown to considerably increase website traffic and visitor to customer conversions.  Not all video marketing is created equally, however.  Ensure you get the most out of your video marketing efforts by following these video marketing tips and tricks:

Get the right equipment.  You don’t have to spend a lot of money to produce high-quality videos, but it will take at least a small investment.  You will need a camera, a tripod, and direct lighting.  Lighting is probably the single most important factor when it comes to making professional-quality video, and it can be as simple as a fluorescent light pointed directly at the speaker.

Put a lot of thought into your video title(s).  It is a good idea to use a title rich with keywords that are relevant to the video’s content and to your website’s purpose.  Search engines will use your title to rank your page, so be sure to consider it carefully.

Prepare your key points before recording your video.  Your video may be the first impression you make with potential customers.  You don’t want to be fumbling over words or ideas.  Outline the main ideas you want to express through your video on paper, then do a few practice runs before recording.

Avoid having a script.  You want to come off natural and authentic to viewers, and reading from a script doesn’t allow for that.

Win viewers over during the first several seconds of the video.  Studies show that web surfers generally decide whether to continue watching a video within the first fifteen to thirty seconds.  Be sure to express to viewers what they will get out of watching your video and why they should stay at the onset of the video if you want to keep their attention.

Keep the tone conversational.  Look into the camera and speak as though you are conversing with a friend or acquaintance.

Include a call to action at the end of your video.  Don’t leave viewers hanging.  You just took the time convincing them of the value of your product or service – now tell them how to proceed as your customer.

Create a YouTube account for your business.  Upload your videos to YouTube, the world’s second largest search engine, and link it back to your business’s website.

Video marketing can be your most effective new marketing tool, and it does not have to be expensive or complicated.  Contact us, Local SEO Ranking Services, for your video marketing needs.  Your video marketing success is our business.

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